About

We are a mother-daughter team. Our story began on a lazy Saturday afternoon in Spring 2024: while my mom and I were sitting in the living room of my nephew’s home at Lahore, I noticed that he was wearing the cutest dress and at the same time was comfortably rolling around and playing in complete, unconstrained bliss. “Where did you buy this?” I asked my SIL. “It’s so simple, easy-peasy and chic”. My sister smiled and said “Mom made it, of course.”

That moment stayed with me. My mother had spent 40+ years stitching clothes with care and skill, and it suddenly made sense — why not create something together that brings comfort to children and dignity to the women behind the stitching? That day, the idea for our little brand was born.

With my mother’s experience and my love for thoughtful design, we started reaching out to other women — mothers in South Punjab — who could stitch from home. The response was beautiful. One by one, they joined us, and together we began creating simple, well-made children’s clothes from high-quality fabric, sewn with love.

This is more than just a brand. It’s a family effort — supporting mothers, celebrating skill, and making clothes that feel as good as they look.